Seriously, when? I refer, of course, to the not inconsiderable discourse that has developed surrounding the new video pulled together by the guys at New Brew Thursday, entitled “I Am a Craft Beer Drinker.” It’s fashioned after Greg Koch’s original “I Am a Craft Brewer” video, which he made a year or so ago, and several other vids that have made the rounds since. If you haven’t yet watched it, go take a look over here. (I’d embed it, but WordPress doesn’t seem to play nicely with Vimeo.)
It seems to me that this is a light-hearted piece of passionate craft beer enthusiasm. But no, according to numerous sources on the web, it is either a scurrilous piece of self-promotion, an insidious bit of semi-evangelical nonsense or a bunch of self-congratulatory tripe. Don’t believe me? Check out some of the comments here and here and here and, if you’re a BA member, here.
Strikes me that a whole bunch of beer aficionados have forgotten Stan Hieronymus’ all-important Beer Rule #4: It is only beer.