But Will the Idea Be Better Than the Beer?

Following the lead of any number of rock ‘n’ rollers, Motörhead has released a beer, Bastards Lager, although for now it’s only available in Sweden.

I am indebted to that Twittering fool, Mr. Pete Brown, for making me aware of both this development and the Drinks Business article from which I stole borrowed the graphic to the left. From that same article, viewable in its entirety here, comes the following wonderful paragraph:

At 4.7% the beer’s alcoholic strength is slightly less rock ‘n’ roll than the 7% ale recently released by the monks at a North Yorkshire monastery but Motörhead is not alone among rock groups in releasing wine and beer lines for their fans.

Beautiful.

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