BUD Bullying

This is the kind of shit that makes me shake my head and wonder why corporate lawyers don’t have better things to do.

Budini, a value-oriented wine brand from Argentina that debuted in the United States with the 2002 vintage, is now being called Bodini, a change that came about after Anheuser-Busch, the parent company of the Budweiser brand, pressured Bodini’s importer with a cease-and-desist order, claiming the beer maker owns the trademark for all alcoholic beverages beginning with the letters BUD.

Read the whole story here.

8 Replies to “BUD Bullying”

  1. re: “…why corporate lawyers don’t have better things to do.”

    Companies like AB InBev (& Xerox, who I worked for at one time) usually have (at least) an entire floor @ corporate dedicated to legal – and – they’re getting paid whether they’re ‘active’, or not. So, they’re usually ‘tasked’ to find something to ‘do’, regardless of how chickenshit the endeavor.

  2. I once worked for a company where one division was suing another for trademark infringement. I guess the lawyers have to keep busy.

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