If you’re a follower of the beer or business press, or a resident of Chicago or St. Louis, you have by now heard about the Anheuser-Busch InBev acquisition of Goose Island Brewing, the Windy City’s little brewery that could. You may be pleased for Hall père et fils, John and Greg, or outraged that the world’s largest brewing company has taken over the brewer of Matilda and Honkers. Me, I’ll take a drink-and-see approach.
What was missed in all the kerfuffle, however, was another interesting piece of ABIB news, specifically that next month, April of 2011, will mark the formal end of the Busch family in the brewery they created, as August Busch IV will step down from his position as director “for personal and health reasons,” according to the Wall Street Journal.
I have never been the greatest fan of the Busches and their marketplace tactics, which included the “100% state of mind” distributor initiative that sought to quell the craft beer uprising some years back, but one thing you could say about them, from August I to IV, is that they were ultimately all about the beer. The ABIB crew, I’m not so sure.