Oh, and about that pithy little mention in the post below regarding how the Budweiser family of brands is hurting in North America? Here’s some data on that, courtesy of the good folk at Impact Databank and Shanken News Daily:
|
Anheuser-Busch InBev – Top Five Beer Brands in the USA1 |
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|
Rank |
Brand |
Segment |
2009 |
2010 |
Percent |
|
1 |
Bud Light | Premium Light |
40.5 |
39.7 |
-1.9% |
|
2 |
Budweiser | Premium |
19.3 |
18.1 |
-6.5% |
|
3 |
Natural Light | Sub-Premium Light |
9.4 |
9.2 |
-3.0% |
|
4 |
Busch Light | Sub-Premium Light |
6.8 |
6.6 |
-2.5% |
|
5 |
Busch | Sub-Premium |
6.5 |
6.1 |
-6.2% |
|
Total Top Five2 |
82.5 |
79.6 |
-3.5% |
||
|
1 excludes non-alcoholic brews, malt-based RTD’s, commercial exports and shipments to Puerto Rico, US possessions and armed forces overseas, including US armed forces post exchanges 2 addition of columns may not agree due to rounding 3 based on unrounded data Source: Impact Databank |
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Mmmm….. Sub-Premium Light…. lovin’ that Sub-Premium Light….