My beer blogging colleague and sometimes foil Alan McLeod over at the aptly named A Good Beer Blog has some questions about the new video, identified to him by the ever-industrious Mr. Jay Brooks, entitled “I Am a Craft Beer Drinker.” It has Alan shaking his head, for reasons he expounds upon here and which, quite frankly, baffle me. Read his points and come back here when you’re finished, please.
So, Alan questions the people on the film, wondering how many of them “are really marketers in their day to day life.” Being fortunate enough to know many, but admittedly not all, of the people in the video, I can assure Mr. McLeod that they are not markers (ed. “marketers,” and well done to Alan for catching me out), although some do earn a living through their craft beer endeavors (much like myself, ‘natch). They really are average Joes and Josies who enjoy quality beer. They may even appreciate music beyond Metallica and Johnny Cash and Nirvana, none of which, BTW, would make my personal first string playlist.
Then there are the issues Alan would really like to see addressed, which he offers in point form. My edited version:
- I am a craft beer drinker. I am a fan of good quality, flavourful beer rich in character. I buy good imported and domestic craft beer.
- I earn my money through hard work and expect craft brewers to earn it from me. I also believe in rewarding brewers fairly for their hard work and entrepreneurship.
- I have no time for the floaters, the makers of dull amber ale, the brewers who are there for the government grants or the poseurs chasing after the newest “hot” brand.
- Me I and people like me myself reject badly made craft beer, period, at whatever cost. beer stores that pass on soaking costs for trendy unbalanced crap.
- We have the conviction of our own ability to determine what tastes good. And know a great craft beer goes with a bag of chips or a portion of foie gras, depending on its style and character.
- We know when it is stinking hot nothing goes down like a Miller High Life and respect our friends who like that stuff major brewery beer just fine, even if we don’t understand the point of drinking something bland and essentially flavourless simply because it is beer.
- But we also know that when the BBQ smoker in the backyard is pissing off the neighbours, when we are sick and tired another mouthful of steamed corn gak, when there is extra money in the wallet and when our mouths demand something that has extraordinary taste… for every occasion, there is an appropriate beer, and…
- …that is when we buy good craft beer.