Thanks to just-drinks.com’s intrepid deputy editor, Chris Mercer, for this little piece of research. Apparently, professors the Johannes Gutenberg University in Mainz, Germany, have found that the colour of background light can influence how a wine – and, presumably, a beer – is perceived to taste.
When roughly 500 participants were asked how they liked a particular wine and how much they would pay for it while exposed to differing background illumination, it was found that the same wine was rated higher when exposed to red or blue ambient light rather than green or white light.
What’s more, participant told researchers that they would be willing to pay in excess of a euro more per bottle of a specific Riesling when it was offered to them in red rather than green light.
So maybe Alan will buy a bottle of Tactical Nuclear Penguin after all, if the lighting is right!