Where beer is concerned, there are two ways to approach customer service from a retail perspective:
1) The rights to provide beer can be auctioned off to the highest bidder, which can mean anything from who will kick in the most free equipment, glassware, kegs, etc., to who will cut the biggest cheque;
2) An attempt can be made to provide the best, broadest and most creative selection possible, involving both beers that are preferred by great swaths of the general public and those enjoyed by a minority who desire a little more character to their beer.
Increasingly, Major League Baseball organizations across both leagues are opting for the latter approach, inviting local craft breweries to not only sell their beer at the park, but contribute to the community feel that’s key to the “home team” experience. For evidence, I direct you to this post by Lew Bryson, an excerpt of which follows:
I’ve been proud of the selection of local craft beer readily available at Citizens Bank Park for quite a while. (It’s not just me: check out #5 here.) But it looks like the O’s are one-upping us: Friday night home games will now have cask ale from Flying Dog in Camden Yards, beginning April 27.
Indeed, it’s not enough that you can buy fine craft beer at both ballyards, and have been able to do so for years! Now O’s fans will be able to enjoy cask ale with their Friday home games!
If that’s not bad enough, check out Stan’s post over here, punctuated by this pic:
With this ocean of plenty in mind, we turn our attention to Toronto’s concrete bunker and…this. Tall cans of overprices Stella and Bud, and the very occasional Sleeman sighting. And that…is…it!
The Blue Jays this year are an exciting team and I am looking very much forward to plenty of thrilling games played in the dome I can see from my bedroom window. And when I do see a game or five in person, I’m fairly confident I will enjoy them. But I will not be drinking vastly overpriced beer I do not enjoy.
It is a disgrace that Toronto baseball fans much put up with this, particularly since Steam Whistle Brewing lies within a Bautista line drive of the dome. Take to Facebook; take to Twitter; write a letter or an email; do whatever you can to let Jays ownership know that they are missing the boat on beer and customer service!