Some of my colleagues have mused of late about the decline in the creation of so-called “extreme” beers, possibly at the expense of rising interest in session beers. Don’t believe ‘em for a minute!
The fact is, “extreme” not only sells – look at the run of Sam Adams Utopias when it was released in November, or the excitement about Ola Dubh 40 Year Old I documented over here – it also gets press like crazy. Not because we, the media, are fascinated with the outer edges of brewing style, but because it’s news, plain and simple.
And so long as it stays news, brewing to “extremes” is here to stay, people.