Just look at what Young Dredge found adorning the shelves of Tesco, Britain’s largest retailer. (Not beer retailer, mind you, but retailer, period.) “Fuller Flavoured Lagers” like Sierra Nevada Pale Ale and Innis & Gunn.
Imagine if they were promoting the arrival of “Big Bodied Red Wines” like Cakebread Cellars Reserve Chardonnay and Cloudy Bay Te Koko Sauvignon Blanc! Someone would be fired, I would think, or at least severely reprimanded.