Industry analysts more concerned with stock prices than flavour have not traditionally be the best of friends to craft brewers. (Remember the Wall Street Journal’s memorable mid-1990’s prediction that the whole microbrewery fad was over?) So when the likes of Goldman Sachs attends a brewing industry conference and walks away singing the praises of craft beer, it’s worthy of note.
After attending the 17th Annual Beer Insights Seminar, the financial mavens at Sachs reported five “key takeaways,” including the following at numero uno:
(1) The solid growth in the craft category was a main topic at the event with smaller craft brewers growing sales double-digits. Industry participants expect this trend to continue as the category is winning the “hearts and minds” of consumers by offering them innovation, choice, and high quality products at an affordable price.
But you already knew that…