This is getting to be as tedious as it is predictable. Yet again (and again), the makers of Budweiser have decided that the best way to counter shrinking sales and — ahem! — “higher commodity costs” is by raising prices. Three to five percent this time.
I wonder how long it will be before Bud drinkers realize that they’re being taken for a ride which has no evident stopping point?
Anheuser-Busch to raise US beer prices
Tue, Jul 19 2011
Anheuser-Busch InBev SA’s U.S. unit said on Tuesday that it plans to raise prices by 3 percent to 5 percent across its beer portfolio in October as it seeks to offset higher commodity costs.
The maker of Budweiser and Bud Light said the increases — which will vary by brand, package and market — will go through on October 3.
Update: I just heard that in the second quarter of 2011, shipments in North America for Anheuser-Busch InBev declined by 3.4%. Yeah, that price rise is because of “higher commodity costs,” I’m sure!
One Reply to “Mo’ Bud, Mo’ Money”
Not to rain on your parade, but isn’t this pretty typical behaviour for a large multi-national corporation? I mean, why think of the consumer when there’s money to be made?