When I saw in the online edition of The Globe and Mail a story about how the Advertising Standards Authority in Britain had found this advertisement to be of great threat to the moral fibre of the United Kingdom, I immediately checked out the British beer blogs to see who had already skewered it. 
My bet was on Pete Brown, and sure enough, he’s posted a better commentary that I could hope to offer. So go to his blog and read all about the disintegrating moral values of the U.K. and how the ASA is striving desperately to save society before it gets flushed down the toilet of degeneracy.