Step 1: Collect a bunch of beers with “light” or “lite” in their names.
Step 2: Ignore fact that it’s the total number of calories ingested that count, rather than calories per bottle of beer, by oft-repeating phrases like “If you’re someone who likes to have more than a few in one night, this may be the way to go” and “it’s a significant savings — especially if you have more than one.”
Step 3: Regurgitate marketing pap from brewery websites, like “A brewing process that takes about twice as long as the average beer keeps calories and carbs down.”
Step 4: Pretend that the whole craft beer “thing” has never happened.
Step 5: Assume your audience is composed entirely of the feeble-minded.
That’s it. Follow the above and you, too, will be ready to start writing for dailyburn.com!
Ha!
Ditto