Great reading about inspired brewers being awarded for their inspiration. Well done, Notch!
SALEM, Mass., April 12, 2011 /PRNewswire-USNewswire/ — Ipswich brewer Notch Session Ale took home top honors, including a $5,000 cash prize, in the 2011 North of Boston Business Plan Competition at the Grand Finale on April 11th. The $3,000 second prize went to Tides Medical of Marblehead, MA, which sells orthopedic implants direct to hospitals; $2,000 went to third place winner Groupize, based in Gloucester, MA, which provides state-of-the-art group travel planning. The competition is sponsored by the Enterprise Center at Salem State University.
Notch Session Ale, Ipswich, MA, is capitalizing on the popularity of craft beers by introducing the kind of lower-alcohol beer that British pubs call “session” ale because people can enjoy a longer socializing session without becoming inebriated. “Winning this competition validates our belief that serious beer drinkers are ready for ale that delivers flavor without high alcohol content,” said company president, Chris Lohring. “We’re thrilled, especially as the competition was of such high quality; any of the finalists could easily have won.”