This is the kind of shit that makes me shake my head and wonder why corporate lawyers don’t have better things to do.
Budini, a value-oriented wine brand from Argentina that debuted in the United States with the 2002 vintage, is now being called Bodini, a change that came about after Anheuser-Busch, the parent company of the Budweiser brand, pressured Bodini’s importer with a cease-and-desist order, claiming the beer maker owns the trademark for all alcoholic beverages beginning with the letters BUD.
Read the whole story here.
Do you have any idea whether this company was bullied before or after Bud was taken over by InBev?
Given the recent filing date of the story, Mike, I’d say well after.
Typical beer wars move by a company with no-good craft beer in the briefcase.
Um, Goose Island?
re: “…why corporate lawyers don’t have better things to do.”
Companies like AB InBev (& Xerox, who I worked for at one time) usually have (at least) an entire floor @ corporate dedicated to legal – and – they’re getting paid whether they’re ‘active’, or not. So, they’re usually ‘tasked’ to find something to ‘do’, regardless of how chickenshit the endeavor.
One word to encapsulate the way I feel about AB Inbev and their business practices: Di?cs!
I once worked for a company where one division was suing another for trademark infringement. I guess the lawyers have to keep busy.