There are things in this life I don’t understand, like pedestrians so fixated on their Blackberrys that they walk into lampposts, cyclists who are loathe to actually let their feet hit the ground at a red light and motorists who feel the need to speed at 100 kph to the next red light.
And pouring your own beer at a bar.
I received a press release yesterday touting something called The Draft Master, a new tabletop draught dispenser the manufacturer would have you think is sweeping Ireland. Billed as “a new concept that gives consumers the freedom to pour draft beer at their own table,” it was evidently launched in Eire in co-operation with Diageo and now has “master prototypes” up and running in Canada and the United States.
So you can pour your own beer and pay for it. Yippee!
I don’t know about you, but when I go to a bar and pay more for beer than I would at home, one of the things I’m paying for is service, which includes someone telling me about what’s available on tap, offering me a bottle selection or choice of wine, spirits and cocktails if desired, and POURING THE FRICKING THING FOR ME! Or in other words, why the heck would I want to pay money to do someone else’s job for them?
I’m reminded of the comment Clover Club owner and cocktail magician Julie Reiner made to me when we were discussing bottle service in bars. “If I want to make my own drinks,” she said, “I’ll just stay home.”
Ditto for pouring my own beer.