Heineken and Drunkards

You may have heard of the new website devised by Heineken to discourage public drunkenness this holiday season, knowthesigns.com. It’s a fancy video production that categorizes various types of drunks and makes a game of spotting them, and I admit it’s vaguely amusing the first time out.

Best commentary on the effort, however, comes courtesy of Simon Houpt in The Globe and Mail:

After clicking on each – the guys range from The Groper to The Fighter, while the women include The Crier and The Flirt – we watch an embarrassing episode unfold, and are then shown how everything could have gone differently if the drinker had switched to water earlier in the evening. It’s an entertaining and effective cautionary tool, and we fully expect it will become an integral part of a sloppy drinking game at our office holiday party next month. Hey, thanks, Heineken!

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