What’s “this”? Well, so far as I can tell, the tall foreheads behind the U.S. operations of the world’s biggest brewery have pretty much lost their minds. I know, that sounds harsh, but I can honestly think of no other way to explain it. Bear witness:
- Into a market segment that has been defined since Day 1 as “tastes great, less filling,” Anheuser-Bush InBev has decided to introduce a 6% alcohol version of Bud Light, to be known as Bud Light Platinum. Yes, you read that right, a strong “light” beer! It will, according to an unnamed source quoted in the Los Angeles Times, “appeal to a key group of beer drinkers and expands consumer occasions.” Assuming, of course, that said “key group of beer drinkers” are a bunch of very, very confused individuals.
- The production of what might be the most famous German beer in the world, Beck’s, is being moved to…St. Louis. Yep, you read that right, too. German beer brewed in the United States for American consumption, which kind of makes it American beer with a not-even-terribly-German-sounding name, doesn’t it? But hey, what can go wrong? After all, it worked for well for Lowenbrau…
So, can you blame me for thinking that something strange has gotten into the water supply at ABIB HQ?