6. “Lovingly”: As a youthful scribe, I once wrote that a beer’s foam “clings lovingly to the side of the glass.” I still cringe when I think of it. (And as an aside, this applies equally to label and press release copy. I’ve seen bottling lines of all shapes and sizes in action and I am quite certain that no bottle of ale or lager ever released has truly been “lovingly” bottled.)
7. “Suds”: Is it soap? No, it’s beer. There is therefore nothing sudsy about it.
8. “Hoppy” (without further qualification): Forget that a generous proportion of the beer drinking public still doesn’t understand what “hoppy” means, to use it without adding a sense of what is meant delivers no information to the recipient. I had a “hoppy” beer on the weekend that was spicy and nutty bitterness wrapped in a comforting blanket of caramelly and mildly fruity malt, and another that was a citrusy, piney assault. Both were “hoppy,” but they could scarcely have been more different.
9. “Pretty Good for a…” (with further qualification): Good beer is good beer, period. If it’s only “pretty good for a big brewery beer/brewpub beer/beer from X country,” then maybe it’s not really all that good. (And yes, I know that technically this entry means that I have listed 13 words not to use, rather than 10. Call it creative licence.)
10. “Quad”: Where to begin? That it’s a diminutive referring to a beer that is presumed to be big, malty and alcoholic? That it derives from an ale first brewed in the 1990’s and is now used retroactively to describe beers developed decades before? Or that it’s simply a lazy shorthand with no real meaning? Okay, I’ll take all three!